Fubuki Boots

The word Fubuki in Japanese means snowstorm. It was on a classic Japow ski trip to Hokkaido that Fubuki founder Kalle Norman discovered these durable, waterproof unique boots. Fast forward 2 years and after selling countless unbranded pairs of boots at farmer’s markets across Sweden, Kalle’s best friend Christofer Ljunggren convinced him he had something different the world needed.

Fubuki officially launched to the world in 2019 and now can be found in 300+ stores across 14 different countries. Their flagship snow boot model, Niseko, has gone thru a few tweaks since it was first produced and are now offered the Niseko 3.0 and Niseko 3.0 Low. Fubuki has also expanded into the rain boot market with their Okinawa model. Both the Niseko 3.0 and Okinawa come in adult and kids sizing as well as a variety of bright and classic colorways.